The Road to "Success" as a Notary Signing Agent is Personal
- Nov 6, 2023
- 5 min read
Here we are folks! Just a little over a year after the Real Estate downturn and things are starting to come back. For those of you who made it through you should be so proud that you learned to save on cost and/or expand your services as a Notary Signing Agent. Now that you know what you know you will be prepared for the ups and downs of the industry because one thing is for sure Real Estate will always have its ups and downs. And if you are just getting into the industry- welcome because now is the perfect time for any Notary seasoned or not to begin building upon the aftermath of the post-pandemic refinance dry-spell. We have so much to talk about in the coming months as the Real Estate market rebuilds itself and this coming year's conversation is going to be much more exciting! Now, you know at Notary Stars we are always going to stress for you to strive for Signing Agent Excellence as that will be your never-ending tank of gas on your road to success as a Notary Signing Agent. But is being good at your job enough to help you reach success? And how long will it take you to get there? Great Questions! And the answer is simple really: It all depends upon what you consider success. And your success should never be measured by what someone else considers, or fabricates, as success. Success is a personal journey, not a destination. It seems today you can't go to YouTube without some affiliate marketer telling you how you can "Make Six-Figures," as a Signing Agent. All you have to do is take the course they took so you too can cash in on this turn-key business. Which, btw, they make like $175 to $280+ for you clicking their links. #truestory. These affiliate marketers don't have your success in mind at all. They only have their own successes in mind. They need to sell courses like you need signing clients. Stop and ask yourself if making six figures is actually success? Do you even need to make six-figures? Or do you even want to make six figures? The truth is not everyone wants or can realistically make that in this industry as there are a factor such as availability of time, location, competition, and sometimes State Law can get in the way. Watching an uplifting video that pulls at heart strings isn't going to make you any more successful than you are at this very moment, although it will definitely add to your expenses (and quite possibly regrets) if it doesn't work for you, right? So how do you reach success as a Notary Signing Agent? Or make six-figures if that is your goal? First of all, you should research your market to see what is actually possible. And I don't mean watching YouTube videos that lead to affiliate links either. You've got to get away from those as they'll say anything to make you buy something. That's what marketers do. They make money off selling. Researching your market should involve: 1) Analyzing your population and surrounding areas growth within 25 miles. The greater the population the greater the chances you can break six-figures. But also look to see if their new developments going up left and right or is it not changing? Smaller populations won't mean you can't make a great living. For instance, smaller populations near tourist destinations also do well. 2) Analyzing how many Notaries are in your area. Start by going to NotaryResume.com and put in your zip code to see how many Signing Agents are in your area. If you don't see a lot of Notaries in your area it may mean that you can do this, but you might need a second job. The more you see the better it is! Except you'll definitely have competition. 3) Contact other Mobile Notaries as a member of the general public and inquire about their fees for different things and determine what you'll reasonably be able to charge the general public. 4) Contact some local Realtors and Escrow Officers and ask them if they hire direct or work with Signing Agencies. And ask them what they require if you took the training you needed to work with you. 5) Make the decision if you are going to be part-time, full-time, or even seasonal (yes, seasonal Notaries are a thing). Lots of retiree's need extra money at the end of the year and that's when Real Estate is the busiest. And let's face it it beats wrapping presents at the mall. Once you have determined that you are in a good area to become a Signing Agent and that it could provide you and you get set up as a Mobile Notary Signing Agent you will need to decide what success is to you and then market yourself appropriately to achieve that goal (Yep, we are about to start talking about goals for 2024 as we are moving into 4th quarter in less than 30 days). And never forget that you don't have to compare your successes to any other person on planet Earth. Here are some things you will need to do though to get to your own personal success: 1) In the beginning you are going to have to work with Signing Agencies unless you are extremely lucky to have a relative or very good friend working as an Escrow Officer willing to risk their book of business on you right out of the gate. Remember, that the better you are at your job the more work you will receive so please consider Notary Stars as we train Notaries to become excellent Signing Agents. We don't teach you to fake it until you make it here. So, you'll need to leave no stone unturned and sign up with 100's of Signing Agencies. 2) You will not want to spend too long signing up with everyone either before you start direct marketing. Signing Agencies take a good cut from the pay you can make so it will be important for you to also learn how to direct market as a Notary. Once you are comfortable with loan documents packages, like all of the packages we teach at Notary Stars you can upgrade to the Notary Star + Marketing level or you can also purchase my direct marketing series A La Carte to help you with direct marketing. 3) Learning how to Market your business from every angle is going to be key- whether you are part-time, full-time, or seasonal. Marketing is a lot like farming. You plant seeds today for the crops you want later on in the year. Failing to do so means you won't eat. It's just that simple. And just a side note: Marketing is ever changing! If you really want to grow a Notary Business, you truly have to understand Search Engine Optimization and Social Media these days. If you lack in these two things, please come see me at the Notary Star + Marketing membership level as I'll get you up to speed. After all I am a true Legend (no pun there, that's my actual title at Wix.com). 4) As your business grows you need to learn to diversify what you offer. There are very few businesses out there that only offer one product or service. Lucky them, right! 5) You will need to continue to work hard at being the best at every product or service you attempt. You can market all day long, however, repeat business and referrals are going to be the key to your personal success. If you aren't the best, you will either run out of bridges to burn or someone else will soon come along and take your clients. This is why you should always strive for Signing Agent Excellence!
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